
BRIEF
As a Multimedia Designer at Roark, I was responsible for creating innovative and visually captivating designs across a variety of print/digital platforms. Working closely with the creative and marketing teams, I would develop graphics, animations, and multimedia content for campaigns, websites, social media, and promotional materials. Utilizing a blend of design tools and creative software, I would contribute to the development of branding, video assets, and visual storytelling. My role would also involve collaborating on projects, ensuring consistency in design, and maintaining high standards of creativity and quality. Through my work, I helped elevate the Roark brand and engage audiences with the rad cultures of surf, the outdoors, adventure, and travel.
APPLICATIONS
Photoshop / Illustrator / Indesign / Figma / After Effects / Premiere Pro / Bridge
DESIGN EXECUTION
GRAPHIC DESIGN:
PRINT, CATALOG, RETAIL POP, 3-D STORE DISPLAYS, GRAPHIC WINDOWS, FLYERS, PHOTOGRAPHY DIRECTION, IMAGE MANIPULATION, PRODUCTION DESIGN, SALES DECKS
DIGITAL DESIGN:
SOCIAL MEDIA, GOOGLE/FACEBOOK, WEBSITE WIREFRAMES, ANIMATED ASSETS, VIDEO,E-COMMERCE LAYOUT, PDP LAYOUT & STRATEGY, DIGITAL FLYERS
PRODUCT PACKAGING:
HANGTAGS, INSERTS, POCKET JOKERS, WOVEN LABELS, PATCHES, CLIP LABELS, STICKERS, BOOKLETS
PHOTOGRAPHY
Direction/Strategy
Composition
2022-2024
ENVIRONMENTS
On Location
On Body Studio
Creative Flat Lays




























Email Marketing:
Mailers
Newsletters
2022-2024
Catalog:
Seasonal Sales Tool
2022-2024
Retail POP & Displays:
Retail Signage
Window Displays
3-D Store Displays
Store Refreshes
2022-2024
PRODUCT PACKAGING:
Product Trims
Hangtags
Inserts
Woven Labels
Heat Transfers
Adhesive Labels
Pocket Jokers
2022-2024
Video:
IG Reels
Brand Ethos Video
2022-2024
Website Refresh:
Homepage
Collection Banners
Paid Social:
Instagram Grid Posts
Instagram Reels
Instagram Stories
Digital Flyers
E-Commerce:
Collection Page Merchandising
PDP Page Organization