BRIEF

As a Multimedia Designer at Roark, I was responsible for creating innovative and visually captivating designs across a variety of print/digital platforms. Working closely with the creative and marketing teams, I would develop graphics, animations, and multimedia content for campaigns, websites, social media, and promotional materials. Utilizing a blend of design tools and creative software, I would contribute to the development of branding, video assets, and visual storytelling. My role would also involve collaborating on projects, ensuring consistency in design, and maintaining high standards of creativity and quality. Through my work, I helped elevate the Roark brand and engage audiences with the rad cultures of surf, the outdoors, adventure, and travel.

APPLICATIONS

Photoshop / Illustrator / Indesign / Figma / After Effects / Premiere Pro / Bridge

DESIGN EXECUTION

GRAPHIC DESIGN:

PRINT, CATALOG, RETAIL POP, 3-D STORE DISPLAYS, GRAPHIC WINDOWS, FLYERS, PHOTOGRAPHY DIRECTION, IMAGE MANIPULATION, PRODUCTION DESIGN, SALES DECKS

DIGITAL DESIGN:

SOCIAL MEDIA, GOOGLE/FACEBOOK, WEBSITE WIREFRAMES, ANIMATED ASSETS, VIDEO,E-COMMERCE LAYOUT, PDP LAYOUT & STRATEGY, DIGITAL FLYERS

PRODUCT PACKAGING:

HANGTAGS, INSERTS, POCKET JOKERS, WOVEN LABELS, PATCHES, CLIP LABELS, STICKERS, BOOKLETS


PHOTOGRAPHY

Direction/Strategy

Composition

2022-2024

ENVIRONMENTS

On Location

On Body Studio

Creative Flat Lays

Email Marketing:

Mailers

Newsletters

2022-2024

Catalog:

Seasonal Sales Tool

2022-2024

Retail POP & Displays:

Retail Signage

Window Displays

3-D Store Displays

Store Refreshes

2022-2024

PRODUCT PACKAGING:

Product Trims

Hangtags

Inserts

Woven Labels

Heat Transfers

Adhesive Labels

Pocket Jokers

2022-2024

Video:

IG Reels

Brand Ethos Video

2022-2024

Website Refresh:

Homepage

Collection Banners

Paid Social:

Instagram Grid Posts

Instagram Reels

Instagram Stories

Digital Flyers

E-Commerce:

Collection Page Merchandising

PDP Page Organization

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