BRIEF

Working as a contracted Digital Design Lead for the Men’s Division at Fashion Nova, I generated digital design assets and collaborated cross-functionally with the marketing, e-commerce, and product teams to ensure cohesive, high-impact visuals across all platforms—from web to social media to email campaigns. I was responsible for setting and maintaining the visual identity for Fashion Nova Men, ensuring our digital presence aligned with brand goals and resonated with our trend-forward, culturally tuned-in audience. With a strong eye for contemporary design, user experience, and streetwear-inspired aesthetics, I drove innovation in campaign graphics, product launches, and online storytelling. I thrived in a fast-paced environment, translating data insights and market trends into visually compelling content that boosted engagement, drove conversions, and strengthened brand loyalty.